How much will your competitors grow while you wait to take marketing off your plate?
Pass us your plate. We’ll craft a strategy so comprehensive, it goes beyond what you ever imagined marketing could be.
Is your marketing driving results or draining resources?
Most B2B companies waste years and tens of thousands of dollars on marketing that doesn’t move the needle:
⚡ Agencies charging $15k/month but delivering fluff
⚡ Disjointed efforts with poor implementation and no strategy tying it all together
⚡ Random social media posts, website pages, and videos that get ignored
Imagine the business impact of this after six months. After a year. After several years. All those resources down the drain with no path forward.
It’s not your fault—marketing without strategy feels like a rudderless ship lost at sea.
That’s why we take a strategy-first approach — and join your team to lead marketing initiatives so you can focus on the big picture and grow your business.
“Natalie helped align sales and marketing, which was a huge challenge for us...”
Brett Bonomo
CEO of Castle Rock Microwave
“Prior to working with Swan & Associates, there was not a marketing structure, there was no marketing plan, there was no proactive outreach. We didn’t know where to invest in marketing.
Swan & Associates has generated demand for our services that’s led to leads and revenue - in addition to helping us build the brand & differentiate ourselves. They understand our business and focus on marketing that improves the bottom line.”
Marketing without strategy is like a constant game of whack-a-mole
We don’t whack moles.
INSTEAD, WE HAVE A 5-STEP PROVEN PROCESS
Strategize. Test. Repeat.
Before your customized marketing strategy is crafted, we get to know everything about your business; we interview your team and clients and dive deep into data for fresh insights.
Your strategy is implemented and tested every quarter so we learn what works best and what produces the best ROI.
This is more than an SOP you get from every other expert; it’s a proven process that gets results.
The Revenue at Scale Framework
The Revenue at Scale Framework
What You Get
Give us six months, and you’ll see how bringing in the experts doesn’t just transform your marketing — but your entire business.
This is customized to your business, tested, and refined to get the best possible results, year after year (we’re in it for the long run — most clients stay with us for 18+ months).
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Spend time on what you do best - leading the business - while removing the marketing burden from your shoulders.
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The quickest path to revenue comes from what your company does well (according to your best customers & team). We uncover what works using data & insights.
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You don’t have endless time and money for marketing. So, we focus only on what will have the biggest business impact.
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Strategy means nothing without execution. We deliver & support quarterly plans with tactics, roles & responsibilities, and deadlines so your strategy doesn’t die in a pretty deck.
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Proven tools & templates that we’ve refined for years to execute strong campaigns and ensure smooth marketing operations.
What’s the investment?
And other FAQ.
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Many of our clients have been stung by big agencies before — paying tens of thousands of dollars with nothing to show for it, being told “yeah, it just didn’t work”. Ouch.
This is why we take a strategy first approach to marketing: we start with what we know works, and then we refine, double down, and build momentum.
Instead of dealing with multiple people at a bigger agency, Natalie becomes your fractional CMO and gets to know your business needs inside out. Our team becomes deeply embedded in your business — bridging the gap between sales and marketing.
Being small but mighty means we’re also super agile and react quickly to opportunities.
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You need lots of different expertise to grow your business. In marketing, the person who is the tactical “doer” is rarely the strategic leader. Not to mention, marketing is vast - do you need a content strategist? A social media expert? Branding & storytelling, or lead gen? Our team was designed with the right skillsets from a CMO leader to the team members who roll up their sleeves & do the work.
On the other hand - our team has worked with a variety of B2B companies. So, we know how to move fast & focus on what’s important to grow. We have a proven process and the tools to get it done.
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The exact price will depend on the extent of your business and marketing needs but we can give you an accurate quote within 48 hours of speaking to you. You can schedule a free 30-minute consultation here to get started.
We will tell you this: We’re not “cheap,” but we’re much cheaper than getting marketing wrong.
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We take marketing off your plate and provide a leader who directs your marketing and deeply understands your business.
Unlike other marketers and agencies, we combine strategy & smart, scrappy execution. We "get it" so we don't recommend widely unrealistic best practices to follow - we do what gets results and what's actually feasible. Most CMOs don't. Many CMOs come from corporate backgrounds with big teams & big budgets.
We've been entrepreneurial for years and know how to support scaling businesses.
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Grab your running shoes and sprint fast from any marketing expert who guarantees immediate results.
Marketing DOES take time to build momentum. This is why we have a minimum 6-month contract. Otherwise it can feel like buying new gym clothes and then canceling your gym membership — you’ve got a shiny marketing strategy that sounds great but you haven’t implemented, tested and refined it.
And that’s when the magic happens. Most of our clients have been with us for 18+ months.
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We do more than just “marketing” — we work closely with your sales team and other employees to ensure our strategy is as effective as possible.
Here’s a list of just some of the things we have extensive experience with:
Marketing strategy build.
90-day action plans.
Sales & marketing alignment.
Marketing & sales materials such as brochures, trade show materials, one-pagers, case studies, posters, digital presentation templates, etc.
Strategic brand messaging.
Executive online presence & content strategy.
Outbound lead generation campaigns.
Website content.
Customer engagement.
Educational content.
In-person & virtual events.
Partner marketing programs.
Internal team workshops for company vision & mission.
and more!
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A Fractional CMO is a contract-based marketing executive who provides strategic guidance and leadership to organizations on a part-time basis.
This allows growing business access to high-level strategic leadership without paying a full-time salary.
We bring our expertise and experience to develop and implement marketing strategies, manage marketing teams, and drive business growth.
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Marketing growth is an investment. Our process is designed to take as little of your time as possible, but input & feedback are required for meaningful results.
With ongoing fractional CMO support, we’ll have regular meetings and touchpoints to ensure the work moves forward.
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This service is an excellent complement to any marketing leader who faces fast-paced growth, an important campaign, or deals with being more reactive than they’d like.
Working with us means space to do what you do best - run your team and get results.
As marketing leaders, we have directly collaborated with executives to develop marketing campaigns that align with business objectives, making us the perfect support system for your needs.
Our Support Leads To Results Like This
