How neXco National increased engagement, attracted new leads, and maximized the impact of their marketing budget
by partnering with Swan & Associates
neXco National is a networking organization for B2B business owners and business development professionals. With chapters nation-wide, neXco provides its members a structured setting to create authentic relationships and gain quality referrals.
CHALLENGES
After six years of building neXco chapters exclusively through word-of-mouth, Co-founder Albert Wu knew it was time to implement a true marketing strategy to expand its reach and grow more chapters. He needed professional marketing expertise to create and run that strategy, but didn’t have the budget to hire a full-time marketing leader.
SOLUTION
Albert hired Swan & Associates, founded by seasoned marketing professional and Fractional CMO, Natalie Swan. Swan & Associates provides fractional marketing leadership services, customized brand + marketing strategy playbooks, and tactical implementation support to growing businesses.
Results Achieved Partnering with Swan & Associates
✅ Conducted client interviews to refine neXco’s messaging and uncover an additional value proposition to differentiate the company
✅ Created a strategic marketing plan focused on the highest ROI activities to maximize neXco’s marketing spend
✅ Designed a member-focused marketing strategy that has increased registrations for online and in-person events and added value for current members
✅ Provided peace of mind for neXco leadership that their marketing is being handled by strategic pros
✅ Delivered targeted content that attracts more engagement on social media; drove more website traffic; and has increased new member applications
✅ Elevated neXco’s brand presence with quality content and graphics
✅ Integrated seamlessly with the neXco team to support implementation of marketing activities
“Swan & Associates has given us the marketing strategy we’ve needed to reach the right people in the right ways. To be able to get this caliber of marketing strategy and support in a fractional way is amazing, and the value far exceeds the investment.”
— Albert Wu, Co-Founder | neXco National
